The Beginning of the End
Share this page: Recently, Gage, a former employee of mine and current chiropractic student, had his white coat ceremony. It brought to mind the feelings I had when I first stepped in to intern clinic some 30 years ago. It is exciting, frustrating, overwhelming, and...
Begin with the End in Mind
Share this page: Whether you just completed your first trimester or your last, you have probably experienced that feeling of being a hamster on a wheel: class, quiz, study, sleep… over and over again. Throughout chiropractic school, and even in your career as a Doctor...
Be Simple. Be Direct. Be Clear.
Share this page: It won’t be long. Soon your diploma will be matted and framed, and your license will arrive in the mail. You will begin focusing on the best ways to attract new patients to your practice. It won’t take long for you to figure out that getting patients...
Whose Rules Will You Follow?
Share this page: Like most of you, I became a chiropractor to help people. I knew that I’d also be the owner of a small business, but I didn’t really consider what being an entrepreneur would entail. Even if I had, I surely could not have predicted how complicated and...
Why is the Discount Challenge prize amount $11,181? Because that is the average “per-occurrence” fine for Medicare inducements. That’s not $11,181 per patient, that’s not per provider, that’s PER VISIT. Stinks, doesn’t it? To us, the prize amount is worth the investment if we can help our profession better understand proper discounting.