A neuroscientist and food addiction expert, Dr. Avena has conducted groundbreaking research showing that sugar triggers the same responses in the brain as addictive drugs like cocaine, nicotine, and alcohol. And like those other substances, the more sugar you eat, the more you need to get the same pleasurable feelings.

In this webinar, we will discuss:

• What happens in the brain that makes sugar hard to resist?
• What happens when sugar hits the tongue?
• Why do we get hooked on sugary foods?