Now more than ever, chiropractors, like nearly every other segment of the economy, are in the experience business. Dr. Nathan Unruh describes how the chiropractic profession is well-positioned to thrive in what’s called the Experience Economy. Coming out of the coronavirus crisis, what you do today is what your patients will remember tomorrow. We operate in a highly competitive health care marketplace, with lowered reimbursements and higher levels of risk. You will learn the “why’s” and “how’s” of attracting, training, and retaining a world-class team in order to create a world-class patient experience. That’s where you will differentiate yourself. That’s where you will thrive. It’s about experiences. Not things.