Direct Mail Postcard Series
The CHUSA Postcard Series is based on the same themes as the poster series and each should be coordinated as an integrated marketing campaign. In other words, if you display the primary theme poster in the office, you would mail the companion mailer version during the same promotional period.
Promoting the discount card program to your community can be impactful as you reach those who have little or no insurance for chiropractic care or who have high deductibles or co-payments. Your CHUSA postcard campaign is designed to communicate the value of your practice and give residents an option on selecting their chiropractic and other services.
The postcards are designed using a format of 9 x 6 inches. When you are ready to print your postcards, check with your print vendor to determine if they prefer the files with bleeds or without.
For more details, refer to the ChiroHealthUSA Marketing Manual.
Click each image below for a preview. Then choose the appropriate (bleed or non-bleed) file below each image.
Why is the Discount Challenge prize amount $11,181? Because that is the average “per-occurrence” fine for Medicare inducements. That’s not $11,181 per patient, that’s not per provider, that’s PER VISIT. Stinks, doesn’t it? To us, the prize amount is worth the investment if we can help our profession better understand proper discounting.